Putting your best foot forward and making a lasting impression are essential to any business competing for space in this new and often overwhelming digital landscape that we’re all having to make adjustments for. Ultimately, we only get one shot to make a great first impression, and having a landing page that accurately reflects you and your brand gives you an edge over your competition.
Clients remember professionalism. How you decide to engage with first-time or repeat visitors to your landing page can either kick-start a long-term relationship with a loyal customer/client, or turn away any potential for future engagement.
A landing page offers potential clients/subscribers a glimpse at what you and your brand are all about. When done correctly, landing pages supply content that’s easy to understand and relevant to your potential client. They’ll also offer multiple different points that a visitor can engage with, and these engagements can give you more insight into who is ending up on your landing page and why.
If you google this question, you’ll get weirdly structured answers in regards to what a landing page is specifically. Some folks classify them as any page of entry into a website. Others only consider pages with contact forms to be landing pages.
Honestly, I don’t like any of these definitions because landing pages are multipurpose and flexible enough to suit a plethora of marketing needs. I personally define a landing page as the first point of contact between the website and its visitor. Maybe that person found your link on a Twitter post and clicked. Perhaps you tucked your link away in your Instagram bio. If your landing page is optimized, a potential client may have even gotten there via organic search. However they got there, this page is a serious point of contact.
This landing page may very well be the first time a potential client has decided to actually leave other social media platforms in order to engage with you monetarily. So in lots of ways, this landing page acts as a digital business card for people who are truly interested in doing business with you.
A well-designed and written landing page offers potential clients tangible steps they can take in order to engage with you or purchase your content. Which leads me to our second point…
Someone who is willing to give you personal information like an email address in exchange for something relatively low value to you but high value to them (say an audio introduction or an exclusive selfie) is pretty likely to end up buying from you in the future. Creating a separate hidden page where they can easily download these freebies also encourages them to come back and engage with other facets of your landing page as well.
Landing pages can be easily edited to highlight whatever you want people to know about, right then and there. Promoting a tour? Put it on your landing page. Promoting a new content set, shoot, or event? Put it on your landing page. It’s a quick and effective way to get the word out about multiple projects on different platforms without violating individual platform TOS regarding cross-promotion.
Changing what you”re promoting from time to time is also a great way to track and see what your clientele is really the most interested in, and target them in ways that helps increase your overall sales.
You know as well as I do that the average client can’t read to save their life. Thank goodness landing pages are designed to deliver concise information in a simple manner. Great landing pages keep content to the point, and really highlight how your brand is valuable to them specifically.
Landing pages are great for communicating your core niche and specialty in a readily digestible form. In a world where the average attention span is rapidly shortening, this is exactly what your clients need.
Having a permanent web presence that you exclusively control tells your clients that you are serious about this industry and plan on sticking around for a while. Testimonials from current clients/buyers can enhance this via a phenomenon called social proofing.
We’ve all engaged in this ourselves—we are more likely to purchase services that have been reviewed well by others. Listing companies/performers you’ve worked with in the past helps with this, as does highlighting personal reactions/reviews from customers who have purchased content or subscribed to any of your services.
An optimized landing pages that’s keyworded well, offers easy to use search functions, and follows SEO best practices will help drive organic search traffic to your landing page.
Your landing page isn’t a “set it and forget it” thing though- you should be constantly updating your landing page to adjust for changes in your brand, marketing goals, and even changes in Google’s algorithm itself.
An optimized landing pages that’s keyworded well, offers easy to use search functions, and follows SEO best practices will help drive organic search traffic to your landing page.
Your landing page isn’t a “set it and forget it” thing though- you should be constantly updating your landing page to adjust for changes in your brand, marketing goals, and even changes in Google’s algorithm itself.
Whatever your current goals are for your business, be they expanding your newsletter list, getting yourself into new markets, or launching a new product or service, a well-crafted landing page supports all of these goals. It’s one of the biggest benefits of having a landing page that you control in the first place—the content can be changed at anytime to support any endeavor you have, and you don’t have to worry about complying with the TOSs of multiple platforms in order to expand your business.
If your landing page game is on point, you’ll create points of engagement, capture more qualified potential clients, and have the freedom to promote yourself when and how you like.
So you’ve got traffic from SEO, but now what? CRO helps you target your exact market and help them interact with your website.
I know it can be really difficult to choose a escort website designer and escort website host. I know I struggled with it plenty, and
*This blog post is part of an ongoing series on how to use search engine optimization practices to rank your site better in google search